Academic & Work

Experience shaped
by doing the work

Content strategy, scriptwriting, copywriting, and community experience—alongside my studies in digital marketing at Baruch College.

CaptiveVid

Jun 2024 — Present

Founder & Creative Director · New York

I help creators develop content through research, strategy, and scriptwriting. Videos I’ve written or helped lead have generated 500M+ views, and my work has contributed to $1M+ in creator revenue.

  • Lead script development, hook strategy, narrative structure, and thumbnail direction.
  • Manage and support junior writers and researchers across client work.
  • Write brand integrations that fit the video and meet the sponsor’s requirements.

Dragonfruit

Jul 2026 — Present

Scriptwriter

Write up to three long-form YouTube scripts per month for educational creators, combining research, storytelling, and audience-focused structure. I collaborate with creative directors to align each script with the creator’s channel and audience.

Dragonfruit Media has publicly worked with creators including theMITmonk, Codie Sanchez, Ali Abdaal, Natalie Dawson, Chris Williamson, Dr. Ben Winters, and Beast Philanthropy, as well as brands including Y Combinator, ClickUp, and WHOOP.

EQOM Media Co

Jul 2025 — Present

Content Strategist · Madrid, Spain / Remote

Develop ideas, packaging, and long-form scripts for business channels and the CEO’s personal brand, with up to 16 scripts delivered per month.

  • Handle research, outlining, writing, and creative notes.
  • Contribute to weekly strategy and KPI reviews, plus monthly and quarterly content calendars.
  • My first assigned script became the channel’s top-performing video among its last 10 uploads in YouTube Studio.

Estuniga, Inc.

Aug 2023 — Jun 2025

Content Strategy · Copywriting · Community Management

Worked across Teachingmensfashion, Estilo de Hombre, Men Style Community, and The Roommates, writing scripts and marketing copy while supporting their online communities.

  • Achieved 150M+ views across YouTube, Instagram, and TikTok through long- and short-form content.
  • Helped generate 50,000+ sign-ups through landing pages, About pages, and welcome content.
  • Contributed copy to launches generating $60K+ for The Institute and $100K+ for The Content Academy.
More about the work

I turned video concepts into two to three researched scripts each week and wrote sponsorship reads for 20+ advertisers. In community management, I supported more than 1,000 subscriptions, tracked recurring revenue, and developed engagement strategies associated with a 30% increase in active members.

Education
Zicklin School of Business

Baruch College

Bachelor of Business Administration in Digital Marketing
Expected May 2027 · City University of New York

I’m connecting practical experience in creator content and online communities with a broader understanding of marketing and business.

Let’s connect.

For opportunities, collaborations, or a conversation about content.